Startwist, a truly superb value carpet
This is not just sales talk - Startwist truly deserves this accolade. Read why below and you'll be getting your cheque book out!
Like all carpet shops, we have reps calling from all our suppliers. When the conversation turns to "what's selling presently?" one name always comes up - Startwist by Lano. This carpet never gets anything but admiration and compliments from professional people in the trade.
As of typing this page, I can honestly say the last carpet I bought myself was Startwist - and I tell customers this when showing them the samples. There is simply not a better carpet for the money.
Startwist has several top selling points
Firstly, I always get people to feel the quality - it is comparitively as pleasant as wool and does not feel "man made". Available in two weights, standard and supreme, it has a sumptuous feel - especially the "supreme".
Secondly, the colour bank has been well researched by Lano and there is nearly always a shade that customers like - the images to the right show about half the colours. They are all neutral and encompass the beiges, greys and browns - except for one earthy shade of red. We have two rack displays just inside the shop door - wool in one, Startwist in the other - you can't tell the colours apart (pop in and look for yourself).
Thirdly, the construction of the carpet is made from two-ply (or two-fold) yarn. This technique was originally found in more expensive carpets and is genuinely a factor that gives a harder wearing cloth. Two ply yarns resist flattening much better than comparitive single ply carpets. Most carpets carry a heavy domestic rating - Startwist truly is.
Fourthly, Startwist is made from polypropylene - this material is so resistant to staining it has to be dyed before it sets. It is even bleach resistant. The one draw back with polypropylene is it can flatten - Startwist's two-ply construction is a superb counter balance to this.
Fifthly, the price is fantastic for a heavy domestic carpet of this calibre. Drop down a pound or two in price and you're going to be looking at considerably less quality very quickly! By this I mean you're going to be entering disappointing territory for feel. Startwist would be good enough for most people to live on themselves (I bought it!)
Just one drawback!
Startwist has one drawback, it only comes in a 4 metre width. Luckily, there is an alternative which comes in 5 metre widths! This is fortunate because there'd be a lot of disappointed customers if there were no 5 metre alternative. Even the price is the same (only comes in supreme quality though).
The manufacturer, Lano, might be well advised to throw off this common European drawback because frankly, it is the only fault I could truly find in it (except its vulnerability to exchange rates perhaps?)
A carpet for hard times
You won't find a better carpet if you are on a tight budget and you have a housefull to do. We regularly sell Startwist to letting agents looking for quality at the right price. Take a close look at Startwist before you commit to wool if it's a struggle to afford.
